For almost four years now, we’ve been told that AI will make us more productive. For once, the promise isn’t completely hollow: the time saved is very real. What’s missing is the rest of the sentence. Time saved… for whom?
Between trendy terms like Product Discovery, and older terms we’ve been carrying around for years, like UCD (User Centered Design) and the Double Diamond, it’s time to make room for the concept of user research that you’ll inevitably encounter in all design-forward companies: Y.O.L.O.